MakerBot Print is our newest print-prepration software, which supports native CAD files and STL assemblies,
allows you to interact with all your printers via the Cloud, and many other exciting new features.
I think the criticisms are valid; this is just another iteration of an existing (and not very good) spool holder design. I'm not saying it's bad work -- the design is very ... aesthetic.
But it amounts to basically a very attractive square wheel.